Salary range:   £71,589 - £79,543 + generous stock options

Location: London (hybrid)

Job type: Full time

Right to work: Unfortunately, we are unable to sponsor Visas for this role. You must have the right to work in the UK.

About Abatable

Abatable’s mission is to enable corporate climate action by building the infrastructure for businesses and investors to navigate, access and support credible climate solutions delivering long-lasting positive environmental and social impact. The team is achieving this by backing innovative, high-quality carbon projects alongside leveraging a product-led approach to scalable solutions.

Abatable was founded in July 2021 and we are backed by experienced investors such as Global Founders Capital, Blue Bear Capital, Y Combinator (S21) and Azora.

We are a diverse team working in a hybrid setup and across two cities - London and Amsterdam. We put our values and our mission front and centre with everything we do, if you want to know more, read about our team and values on our About us page.

About the role

You will be joining us as the first growth marketeer focused on Demand and Lead Generation, reporting to our Head of Marketing. You will be responsible for designing the frameworks that will enable a structured approach to generate and nurture leads across multiple channels and target markets.

You will be expected to build and deliver integrated marketing programmes using content, email, social, lead nurturing, partner marketing, events, account-based marketing and analytics.

As Growth Marketing Manager, you will take the organisation through the entire spectrum, from generating brand awareness, transforming these activities into lead generation and interacting directly with potential customers. You will work alongside the Marketing & BD team and manage a Sales Development Representative.

What you will be doing

• Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, email, paid advertising campaigns, and events to drive customer acquisition.
• Define and implement lead generation initiatives, including setting overall objectives to achieve the required company growth and publishing these via our OKRs.
• Grow new, quality leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers), SEO optimisation, conversion optimisation etc.
• Work closely with other marketing & sales stakeholders to ensure alignment with the lead generation plan, and provide expert support and guidance where necessary.
• Establish closed-loop analytics with sales to understand our inbound marketing activity.
• Responsible for SDR performance, including MQL to SQL conversion and SDR outbound generation.
• Manage and optimise lead scoring strategy.